The Bianconi Group trusted us with its most prized restaurants: Via Veneto, in the heart of Santa Monica, CA. They wanted a complete rebranding and a fresh new “attire” to match the restaurant’s core identity and vibe. After looking into the history and legends of the place (there’s a lot going on there!), and analyzing the décor of the space itself, we came up with a rich new golden palette, and an elegant, “Belle Epoque” inspired typography logo. Powerful, decadent and yet modern, the new face of Via Veneto was born. Its strong clean lines convey both the sophistication of the ambiance and the refined simplicity of its exquisite menu.
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